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About us

With over 4,000 employees in different locations around the UK, we are the UK’s largest friendly society, with more than 2.5 million customers and members. Our mission is simple: to ‘look after what you love in life’, be it your family’s financial security, your home, your retirement, your car … or even your pets.

We do this in a way that combines the trusted behaviours of a mutual (like a friendly society) with the competitiveness you’d expect from a successful PLC. We call this being ‘sharp with a heart’ - best in class performance with a human touch. To discover more about LV=, click on the links above or roll over the images to the right.

Behind the scenes 2010 advertising campaign follow us on twitter become a fan on facebook