Our ambitious plans

Our vision is to be Britain's best loved insurer and we also want to make insurance something that people can relate to - by achieving our vision and humanising insurance we believe people will trust us to look after their insurance needs. And that is where you come in.

Our strategy

We believe that developing products of good value and offering a high quality of service will translate into a more profitable business. We do this in a way that combines the trusted behaviours of a mutual organisation with the competitiveness you'd expect from a successful plc. In short, best in class performance but with a human touch.

We live by our values

LV= people

Make it feel special

We go to incredible lengths to deliver a caring service and keep the promises we make.


LV= people

Know your stuff

We want every single person that works here to be the best they can be and keep their finger on the pulse.


LV= people

Treat people like family

We believe that treating people like family helps build a place where people love to work.


LV= people

Don't wait to be asked

We encourage our people to take the initiative and, that way, we'll up the pace of our work and the business.


The LV= Board

The LV= Board
Richard Rowney

Richard Rowney
Chief Executive

Richard spent 14 years at Barclays Bank holding a number of senior positions across corporate and retail banking including overseeing integration of the Woolwich and Barclays retail banks. He joined LV= in 2007 as chief operating officer where he transformed the operational support areas to ensure they could support the fast growing trading businesses going forward. Richard was appointed managing director of life and pensions in 2010 and has led the transformation of this business to create one of the UK’s leading protection and retirement specialists.In 2016 Richard was named as the new Chief Executive on LV=. Richard works closely with the local community and is an independent director of the Dorset Local Enterprise Partnership.

James Dean

James Dean
Non-Executive Director

James joined the board in 2012. He is a chartered accountant and is recognised as an expert in insurance accounting, having spent much of his 30 years’ experience in audit and advisory roles. As a senior partner at Ernst & Young he dealt with clients such as AXA, Prudential, Legal & General, RSA and Aviva, serving on boards outside the firm including as chairman of the ICAEW Insurance Committee. He is also a former global IFRS leader for the insurance sector of Ernst & Young and holds non-executive director appointments at Rathbone Brothers Plc and The Stafford Railway Building Society.

Mark Austin

Mark Austen
Chairman

Mark was appointed chairman of LV= at its 2013 AGM after being a non-executive director for the Society since 2006. Mark qualified as a chartered management accountant in 1972 and spent the majority of his career at PricewaterhouseCoopers managing their global financial services consulting business. His broad range of skills across several disciplines includes advising organisations on their strategies, acquisitions, operations, HR policies and technology. Mark is now a non-executive director of Alpha Bank.

Cath Keers

Cath Keers
Non-Executive Director

Cath has over 20 years marketing and sales experience having worked at BskyB, Next and Avon. In 2008 she won a lifetime achievement award for her outstanding impact during her career at 02, where she was customer director in charge of refocusing the organisation’s customer strategy. She brings a wealth of retail industry expertise to the LV= board, which she joined in 2010, and holds other non-executive positions at Telefonica 02 Europe, Royal Mail and the Home Retail Group (for Homebase and Argos).

Phillip Moore

Philip Moore
Group Finance Director

Having held executive positions at several leading financial institutions both in the UK and abroad, Philip’s career in finance has spanned over 30 years. He has acquired extensive knowledge in areas such as risk management, mergers and acquisitions, finance and actuarial and asset management. Philip was chief executive at Friends Provident until 2007 and chief risk officer and group finance partner at Pensions Corporation LLP between 2008 and 2010. He was appointed as group finance director of LV= in 2010. As well as being part of the board and executive team at LV=, Philip is also a senior independent director and chairman of the Audit Committee of Towergate Partnership Ltd and a trustee and chair of the finance committee of The Royal British Legion.

Caroline Burton

Caroline Burton
Non-Executive Director

Caroline joined the board in 2011. She has a strong life insurance background and is a highly experienced figure in the asset management industry having spent 26 years with Guardian Royal Exchange plc, where she was in charge of investments from 1990 until 1999. She acts as a pensions and business adviser for a number of pension funds and charities and her expertise puts her in good stead to monitor the management of LV=’s assets. She is chairman of TR Property Investment Trust plc and a non-executive director of BlackRock Small Companies Investment Trust plc.

David Neave

David Neave
Non-Executive Director

David has over 30 years of experience of the general insurance industry, with a particular specialism in personal lines and technical expertise in a range of functions including underwriting, claims and partnerships. David started his career at Royal Insurance, which merged with Sun Alliance in 1996 to become insurance group RSA. He held various roles including managing director of corporate partnerships, and claims services director for the overall UK business. Most recently he was managing director of general insurance for the Co-operative Banking Group, resigning from this role in 2012. David joined the LV= board in 2013. He has also been chairman of the Insurance Fraud Bureau and the ABI Financial Crime Committee. He is currently a non-executive director of Parabis Ltd and Wunelli Ltd.

Steve Treloar (Not pictured)
Managing Director, General Insurance

Steve joined LV= in May 2016 from Aviva where he was most recently Managing Director of Personal Lines.  Prior to this he held a number of senior roles at Aviva and RBS Insurance over a nineteen-year career. Steve is responsible for running the general insurance business, which is the UK’s third largest car insurer and has a growing home and SME product portfolio. In additional to general insurance leadership, his specialist areas include digital proposition development, underwriting, pricing and claims.