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Meet Hannah Baker, Protection Consultant

“I’m a protection geek and fascinated by the products that we offer”

Protection consultant Hannah Baker, from our Bournemouth office, tells us about her role at LV=.

Hannah joined LV= in 2012. She brings a wealth of experience in financial services from working across a number of different areas. Hannah uses her experience to work closely with mortgage, protection, and financial advisers to promote LV= products.

What did you do before coming to work for LV=?

I’d done a few jobs across financial services with an investment company, mortgage brokers, mortgage and protection advice and a specialist commercial insurance broker. I honestly think that each of the roles taught me something that’s useful every day in my current role.

What does your day-to-day role look like?

This is a tricky one to answer as days can be so varied. My role is to support mortgage, protection, and financial advisers in selling LV= products so, I will do that in whatever way they want. This will mean that I can be running large group webinars to hundreds of advisers about the benefits of our plans. At other times, this could mean helping an adviser with an issue or with our online systems and processes. The majority of my day is normally spent calling advisers, reminding them about how great we are and how our products can support their clients. I also post on LinkedIn and send group emails to advisers to ensure that we’re always front of mind with them.

What advice would you give someone looking to do a job like yours?

It helps to have a broad knowledge of financial services or protection. Ideally, you’d also be naturally nosey! You can only truly help and support financial advisers by understanding them and their business. Once you’ve understood what motivates them or what challenges they have, then you can look at what solutions we have.

What have you enjoyed most in your role so far?

Having been here for nearly 12 years, there have been some incredible moments. We have a fantastic team and so the best bits are normally when you’re succeeding against your targets, and you can see that your team are too. We have an annual conference where we get together to learn, grow and celebrate our successes and I absolutely love it. In terms of the job, I find it hugely satisfying to get advisers started with us – these could often be advisers who have worked in the industry for years but for whatever reason just never sold an LV= plan. Getting them over the line with their first case really gives me a thrill.

What other role within LV= could you see yourself doing?

Other than CEO?! I’m a protection geek and fascinated by the products that we offer and so probably something in the product team.

For a work meeting, what’s your drink of choice?

Probably a Pepsi Max for me – I know it’s naughty, but I need the caffeine!

Outside work, what do you enjoy doing?

I’ve got 2 kids in primary school so much of my free time is spent taxi-ing them around to their numerous sporting fixtures. However, my ideal day is anything at the beach. I love to paddleboard and over the summer we rent a beach hut at Sandbanks and spend as much time there as we can.

Fancy joining a team here at LV=? Take a look at our current vacancies.