Our transformation will be your inspiration
A brief history of LV= GI
We’ve always been committed to helping people protect the things they love. Find out where it all began and how we got to where we are now.
William Fenton, together with a group of friends, began 'The Liverpool Independent Legal Victoria Burial Society'. The first ever recorded meeting was held at 37 Blake Street, Liverpool, on March 3, 1843.
By 1868 the company had moved its head office to 23 Islington, Liverpool.
After a build lasting 12 years the new impressive head office was opening in Bloomsbury Square, London.
In 1996 Liverpool Victoria took over the Frizzell Group – a broker of motor and household insurance policies – and moved its head office to Bournemouth.
The LV= brand was launched. Employed 1,700 people across the UK.
Employed 5,000 people across the UK.
In June 2017 we launched Green Heart support ; our way of providing help and support to our customers and members who are going through some of life’s toughest challenges, giving them confidence when they need it most. Later in the summer, we launched a joint venture with Allianz Group under the LV= brand name – combining our shared passion for customer service to create the third largest personal insurer in the UK.
Employing 5,500 people across the UK.
By the end of 2019 we will have sold our remaining stake of the LV= General Insurance business to Allianz group. Opening the door to huge new opportunities and giving our members more meaningful benefits, we can’t wait to see what tomorrow brings as we challenge, disrupt and transform the future of the insurance market and beyond.