Our Mission & Purpose

Our transformation will be your inspiration

Our Mission & Purpose

We’re on a journey to become Britain’s best loved. To achieve our ambitions, we need to adapt and become more flexible. Because times are changing – and fast. With everything available at the touch of a button or tap of a screen, our customers expect more from us now, and we’re going to deliver. We’re continuously learning and finding news ways to innovate so we’re exceeding their expectations at every turn.

Our Values

Created by more than 100 people from across our business, the LV= GI values are more than just words on a wall. They guide everything we do – and how we do it. They shape our culture. They bring us together. And how we live them every day inspires us all.

Be Brave

Do what’s right, not what’s easy. Own It. Go for it! Learn, adapt and celebrate.

Inspire Trust

Seek and encourage empowerment. Be straight up and honest. Be credible and reliable.

With Heart

We make a difference. We’re passionate and proud about what we do. Always be friendly and caring.

Everyone Counts

Be true to yourself and respect others. We all have a part to play. Remember that together, we can achieve more.

Our Culture

We’re proud to have a culture where our people can develop and grow. Empowered to try, test and continually learn, our people have the encouragement and support they need to challenge convention and help us to change the future of our business. Working alongside other passionate people, your opinion will really matter. LV= GI: it’s an exciting place to be.