LV= GI Careers / Job Details

Senior Digital Marketing Executive (B2B)

Birmingham

Reference: GI007908

Closing date: 10th December 2021

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LV=GI are looking for an experienced Senior Digital Marketing Executive to join our family of accomplished people in the Broker Marketing team. This role is based in the Brentwood office with the opportunity to work from home 2/3 days a week. We adopt a flexible working environment with a focus on learning & development

You will drive the digital-first approach of the B2B Broker Marketing Team, embracing new and existing technology and systems, using data, insight and best practice to provide marketing communications and engagement along with a great broker experience

Talk to us about flexible working . . .

When it comes to flexible working, we’ll do our best to accommodate your needs. At LV= General Insurance many of our employees work flexibly in many different ways, from part-time, flexi-time, job shares, an element of working from home or compressed hours. 

We want the best people working at our organisation and we recognise those people aren’t always available full-time.

So, if you need any adjustments, let us know during your interview. If it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen.

What are we looking for?

You will have a strong digital marketing background with 5 years' experience and be qualified to A level standard or have relevant business experience.

You will have a professional and can-do attitude and be strategic and commercially minded with a focus on finding solutions to get the best results.

Experience with digital analytical tools e.g. Google Analytics, Data Studio, Decibel is required

You will have experience with Dotdigital or equivalent email marketing platform and Salesforce Marketing Cloud and Content Management Systems e.g. Sitecore, WordPress

You will have experience delivering virtual events using platforms e.g. MS Teams, GoToWebinar, WebEx, Swap Card or equivalent

You will have ability to build strong internal/external stakeholder relationships and confidence to take ownership of key responsibilities along with a passion to promote our digital marketing strategy forwards.

What will you be doing?

  • Contribute to the development and delivery of the B2B LV= Broker marketing strategy.

  • Maintain and develop existing/new digital channels and technology for internal/external engagement.

  • Technical expertise of building email campaigns, surveys, landing pages and training new Broker Marketing team starters on email platform (Dotdigital or equivalent).

  • Maximise use of data available within the business including our CRM system (Salesforce) to:

enable the enrichment of our contacts to personalise email campaigns

target engagement to strengthen relationships and ensure business growth

  • Manage and deliver digital solutions for virtual engagement events, defining technical requirements and executing delivery.

  • Manage the performance of our digital channels using Google Analytics, Data Studio, Decibel and Dotdigital: set KPI’s/benchmarks and analyse trends, user journeys and make recommendations for improvement.

  • Manage the Digital Marketing Assistant making sure work is delivered and their development is supported.

  • Be the SME for Broker Marketing for our CRM system (Salesforce): maximising the value of the CRM to the Marketing team by suggesting requirements, changes and requests. Help the Broker team use our CRM system effectively.

  • Contribute to GI-wide and GI Broker digital projects and initiatives on behalf of Broker Marketing, making sure the needs of the brokers are at the heart of digital developments.

  • Maintain a keen awareness of new tech and the opportunities it presents, ensuring best practice and delivering new solutions to drive forward the marketing strategy and increase broker engagement.

  • Develop and maintain best practice within the team in all digital areas.

  • Proactively manage day-to-day relationships with both internal and external stakeholders.

 

Why Work for Us?

Exciting things are happening at LV=General Insurance (LV=GI). Having recently become part of the Allianz family, we’re proud to be one of the largest personal insurers in the UK.

Driven by our pride and passion, we will always do the right thing to inspire trust in our people and our customers. That’s why we’ve made it our mission to become Britain’s best-loved insurer, by helping people look after what they love.

Reward and Benefits

This role is a Band C in the LV= Structure. To find out more about our bands, click to view our FAQ page here. 

We’ll give you:

  • Flexible working opportunities – many of our employee's job share or work part-time, flexi-time, compressed hours or with an element of remote working.
  • 30 days' holiday, with the option to buy up to 2 additional days
  • An excellent pension plan  (please click here to read more about it)
  • An annual bonus scheme based on company and personal performance
  • Private medical insurance which you can upgrade to family cover
  • Other flexible benefits including discounted retail vouchers and dental insurance  
  • 25% discount off our general insurance products including home, pet and travel as well as up to 50% discount on your car insurance

To find out more about our benefits and rewards, please click here.

LV= is an equal opportunities employer who values a diverse and inclusive workplace. We recognise that people work in different ways, and we value alternative viewpoints, celebrate individuality and foster a culture where everyone can bring their true self to work. We are committed to creating a diverse workforce, we accept applications from everyone regardless of your background, beliefs, culture, gender identity, ethnicity, sexual orientation, disabilities and long term health conditions.

Here at LV= we always love to hear from great people, so don’t forget to follow us on Instagram, Twitter, LinkedIn and become a fan on Facebook

Apply Now

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