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Digital at LV=

As one of the UK’s most innovative insurers, digital is at the forefront of our business strategy. We invest a lot into our digital offering and we’ll invest a lot into your career. Joining this fast-moving function, you’ll get the opportunity to work with leading tech companies like Google and embrace the new, as you make an impact here.

We're one of the most innovative insurers in the UK – and you don’t just have to take our word for it, our digital expertise is often recognised through big name award wins and case studies from the likes of Google. Rather than following trends in the insurance market, we want to be ahead of them. Why? So that we can continue to make interacting with us easier for customers, helping them to protect the things they love in life. As we’re fast-growing and dynamic in our approach, we’re able to respond more quickly to consumer needs and adopt changes more easily. Digital is a key strategic focus here and we’re investing heavily in this area of our business to become a digital winner of the future. Where others are daunted by technological changes, we embrace them, innovating through new digital products and services while continually delivering a first-class customer experience.

There’s been rapid growth here in Digital and the majority of our customer interactions are now online. As our customers interact with us more digitally, we’re working hard to make sure that they can get everything they need – and more – from us online and on mobile. From delivering mobile quote-and-buy systems and excellent ecommerce customer experiences, to our LV= Drive app and partnership with Jamie Oliver on Food Tube, our talented Digital professionals take on major transformational projects.

We’ve radically improved the underlying technology which supports our digital strategy. As such, people in this area of the business are empowered to be creative and experimental, working to a test-and-learn ethos. You’ll be encouraged to embrace technology change, look at new methods of engaging with customers and adapt to disruptive trends in order to make an impact on our future.

We have a talented team of experts in Digital, who collaborate with stakeholders across the business to ensure that Digital is at the heart of our business strategy. Each team member brings energy and passion and this makes for a dynamic working environment where people thrive on putting new ideas into action. If you love all things digital and enjoy delivering innovative solutions, you’ll love it here. We’ll continually invest in you and provide plenty of support for personal development. From sponsoring professional qualifications to opportunities to work with leading tech companies like Google, we’ll make sure you have all the tools you need to accelerate in your career. With our digital offering expanding and big, bold plans in our digital strategy, there’s never been a more exciting time to join us.

Our Digital teams

Talented people with a wide range of skills, knowledge and experience working together. That’s what makes our Digital department so successful. These teams include:

  • Conversion Rate Optimisation (CRO)
  • Digital Analytics
  • Digital Content
  • Digital Delivery
  • Digital Marketing
  • User Experience (UX) and Design

Meet our people

At LV= we believe that the best people to tell you what it’s like here are those that already work for us.

Daniel Connolly Head of Digital Content

"At LV= you're given the freedom to work with customers to create innovative digital journeys, that could make a real difference to people's lives."

William Davis Digital Content Executive

"I love the fact that no two days are the same, what with new project requirements and the ever changing digital landscape, there’s a real focus on thinking outside the box."

Joanna Williams Digital Marketing Manager

"It's great being part of an award winning eCommerce team that are continually challenging ourselves to deliver the best for our customers through digital communications."

Where we're based

Not every one of our roles is available throughout our 14 UK offices. Here are where you can find the roles you are interested in.


Highway House
171 Kings Road
CM14 4EJ


08000 289 822

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Frizzell House
County Gates


(01202) 292333

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69 Park Lane


(020) 8253 5203

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Floors 2, 3 and 5 Folly Hall Mills
St Thomas Road
West Yorkshire


(01202) 292333

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Our Resourcing Team

Here at LV= we're always keen to hear from great people. Whether you've already got experience or you're looking to develop your career, you can find out more by arranging a confidential chat with one of the team.

Email the Resourcing Team