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Marketing at LV=

There’s a reason that our marketing trophy cabinet is so full - and that reason is our people. Innovative by nature and encouraged to be creative, our marketing teams bring together a wide range of skills to deliver brilliant work that helps our products and services stand tall in the market. 

If you’re under the illusion that marketing in the financial services sector is dry or dull, our Marketing function will make you think again. What makes our marketing output so engaging that it keeps winning big, national awards? It’s our people, of course.

Made up of talented Planning, Digital, Creative, Research and other teams, our Marketing function draws on an array of skills to ensure that our products and services stand tall in the market and reach out to customers. There’s a passion for innovation and a curiosity for pushing ourselves and achieving better in this area of the business, and our Marketing people are constantly looking to evolve and improve our brand output. Working with a broad mix of media, this award-winning function delivers everything from top TV ads to creative social media campaigns.

Having grown considerably over the years, innovation is in our nature. As such, we give our Marketing teams the autonomy to bring new thinking to the table in order to come up with the most effective, enticing ways of sharing the LV= story and marketing our products and services. With a substantial budget and buy-in from senior managers, Marketing constantly looks at new mediums and tools that help connect with audiences.



A role that’s vital to our vision to be Britain’s best loved insurer and helps to deliver unprecedented sales growth. High profile and high achieving, it’s not just internally that our marketing work is well-received and we’ve a prestigious range of national marketing awards, including Marketing Team of the Year from the Chartered Institute of Marketing.

As our brand continues to grow and evolve, so must our marketing excellence. Joining this inventive area of the business, you’ll be empowered to apply your skills to exciting challenges and supported to learn plenty of new ones. The size, scope and diversity of our marketing activity and our ambitious nature mean huge variety and big opportunities for marketing people.

Working as part of a large full-service team, collaborating with people across LV=, you’ll thrive in a culture where you’re encouraged to share knowledge and ideas – rather than work in silos. Here, you’ll shape a career to be proud of as you shape and strengthen our unique brand.

Our Marketing teams

Talented people with a wide range of skills, knowledge and experience working together. That’s what makes our Marketing department so successful. These teams include:

  • B2B Marketing
  • Customer and Market Insight
  • D2C Marketing
  • Design and Creative
  • Digital Marketing
  • Events
  • Social Media
  • Sponsorship

Meet our people

At LV= we believe that the best people to tell you what it’s like here are those that already work for us.

Heidi Tomlins Brand Campaign Manager

"Life in the Direct Marketing team is fast-paced and exciting. We analyse our results in order to innovate and continuously improve our marketing across many channels such as Direct Response Television, Paid Social Media or Email Marketing. I love knowing that the activity we create makes a difference to the bottom line, and ultimately makes our customers feel valued and happy."

Sarah Chastney Senior Digital & Marketing Strategy Manager

"Building LV= as a market leading insurance brand offers an exciting, varied role with continuous development of marketing knowledge and skills. Working with passionate people in a collaborative environment has produced award-winning marketing campaigns and exceptional business results."

Jon Gordon Direct Marketing Executive, Life

"Marketing in the Life side of the business at LV= is great. The level of enthusiasm is amazing and everyone just wants to get things done. The best companies always have great people and that’s definitely the case at LV=. Collaboration and innovation is key to success and just two of the many positive things we're proud of. I wouldn’t want to work anywhere else"

Where we're based

Not every one of our roles is available throughout our 14 UK offices. Here are where you can find the roles you are interested in.


Highway House
171 Kings Road
CM14 4EJ


08000 289 822

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Frizzell House
County Gates


(01202) 292333

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69 Park Lane


(020) 8253 5203

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Floors 2, 3 and 5 Folly Hall Mills
St Thomas Road
West Yorkshire


(01202) 292333

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Our Resourcing Team

Here at LV= we're always keen to hear from great people. Whether you've already got experience or you're looking to develop your career, you can find out more by arranging a confidential chat with one of the team.

Email the Resourcing Team