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Pricing at LV=

Joining our Pricing function, you’ll be at the epicentre of our success with exciting opportunities to take on big projects and a varied range of work across our Life and GI departments, as you make a real difference to the organisation.

As the country’s largest friendly society with over five million customers, we’ve come a long way over the years. We’ve expanded hugely, greatly improved financial performance and won lots of awards for delighting our customers. But we don’t rest on our success or take our growth for granted. With a focus on continuous optimisation, we analyse and scrutinise every detail of our business; how we work, how we report and how we price our products and services. Why? So we can improve and deliver the best possible results for our customers.

Pricing is crucial here. If our price is too low, we may sell a lot of policies but we could make losses. If it’s too high, we may not be competitive enough. Joining the Pricing team, you’ll be at the epicentre of our continued success, as you play a vital role in making customers happy and making LV= the best business it can be.

Our Pricing function is unique in that talented professionals in this area need to be precise and technical but also have the ability to work very closely with a variety of other teams to ensure that our prices are set competitively, reinsurances arrangements are as effective as possible and that we’re driving value for our members.



The ever-evolving external landscape and interesting business changes at LV= mean that work never gets boring or repetitive in this dynamic function. Teams enjoy exposure to a huge range of projects - from pricing refinement and distribution deals to playing a crucial role in large transformational changes.

More than just being highly technical and numerate, people in Pricing work collaboratively to distill impactful ideas from data and solve problems innovatively. The size, scale and ambition of LV= means that you’ll enjoy a large, varied range of work and opportunities and still be visible enough to make a real difference to the business.

Thorough training takes shapes in a number of ways. As well as courses, development programmes and support for professional qualifications, individuals enjoy plenty of on-the-job learning and exposure to senior management and Executive teams. The rewards here are achievable and the culture is friendly and supportive. This enables you to accelerate your career progression and achieve your professional objectives. Just like we care about our customers, we care about your career. Working in Pricing, we’ll make sure you have all the support, challenges and encouragement that you need to build a hugely rewarding career. 

Our Pricing teams

Talented people with a wide range of skills, knowledge and experience working together. That’s what makes our Pricing department so successful. These teams include:

  • General Insurance Pricing
  • Pricing
  • Protection Pricing
  • Retirement Solutions

Meet our people

At LV= we believe that the best people to tell you what it’s like here are those that already work for us.

Richard Kapustynskyj Pricing Manager

"I'm given a lot of independence in the work I do to make my work my own. The Pricing team are all supportive and fun making the working day fly by."

Martyn Fisher Pricing Actuary

"Working in the Retirement Pricing team gives me the opportunity to be close to LV='s products and strategies, which are developing rapidly to cope with the pensions regulatory landscape, and people's changing retirement needs."

Adam Kew Senior Pricing Analyst

"The insurance industry is fast-paced and constantly evolving. We are growing our technical and product innovation to stay dynamic and that's why the company is investing in innovative technology, as well as its people. I've been doing some training on new tools and techniques recently to up my skillset and I know this is a focus for the business going forward."

Where we're based

Not every one of our roles is available throughout our 14 UK offices. Here are where you can find the roles you are interested in.


Frizzell House
County Gates


(01202) 292333

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Highway House
171 Kings Road
CM14 4EJ


08000 289 822

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69 Park Lane


(020) 8253 5203

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Pease House
Tilehouse Street


(0800) 783 7533


(01462) 424080

View more information

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Our Resourcing Team

Here at LV= we're always keen to hear from great people. Whether you've already got experience or you're looking to develop your career, you can find out more by arranging a confidential chat with one of the team.

Email the Resourcing Team