About Us

We help you believe in you

About us

We're a leading financial services mutual and provide protection, savings and retirement solutions.

Our 1,300 people help our members and customers protect their income while they are working and maximise it when they stop. By doing this we enable people to live confident lives. 

We believe that everyone should have access to independent, regulated financial advice. It shouldn't be seen as a luxury for the few who can afford it or who are experienced in using it. Why? Because it provides financial and emotional benefits. Good advice ensures better financial outcomes and frees people from the worry of making complex decisions that could have long-term implications.

We work with a wide range of financial advisers and it is through them that the majority of customers will buy our products and services.

We have over a million members and customers. They hold a variety of products with us including life insurance, income protection, investments and retirement income solutions such as equity release, fixed term annuities and drawdown products.

We also licence our brand to LV= General Insurance Group (LV= GI), a subsidiary of Allianz Holdings PLC. LV= GI is one of the largest personal insurers in the UK and looks after the car, home, landlord, pet and travel insurance needs of over 7 million customers. 

Being a mutual

Mutuals are owned by members rather than shareholders and the concept of mutuality goes back to the early days of insurance.

Out of the appalling squalor and degradation of 19th century Britain rose the first Burial and Friendly Societies. Their purpose was to give even the poorest members of society the means of providing for themselves, and their children a decent burial through the payment of a half-penny, a penny or three pence a week.

While many companies, with similar backgrounds, have fallen by the wayside our strength and determination to do the right thing has stood the test of time. Today we're a leading financial services mutual in the UK and are proud of our heritage which dates back to 1843.

Much of our success can be attributed to our mutual status. We do things differently from other financial services companies, and in many ways better. Our member ownership model means we don’t have to focus on generating profits for shareholders, instead we can take a longer-term view and focus on doing what is right for our members and customers.  

The values of a mutual, of shared ownership and community over and above pure profit are just as relevant now as they have ever been.

Our products

From life insurance and income protection to pensions and retirement, we’re proud to help people look after the things they love through a wide range of financial services. Life's complicated enough at times, so we work hard to make important financial decisions simple and straightforward so our members and customers feel the value and benefits of being with LV=. It’s why over a million members and customers trust us to have their best interest at heart when it matters most.

Our history

Find out where it all began and how we got to where we are now.

Our vision

Find out more about what makes us tick and what our long term plans are.