Help us shape our future as we build yours
To help people protect and provide for the things they love – that’s why William Fenton created ‘The Liverpool Independent Legal Victoria Burial Society’ back in 1843.
Of course, we’ve come a long way since then, but the essence of what we do hasn’t changed. We’re still committed to helping people live more confident lives - just like our founder set out to do all those years ago.
William Fenton, together with a group of caring friends, began 'The Liverpool Independent Legal Victoria Burial Society'. For many decades we were most commonly associated with what was known as the ‘penny policy’ – life insurance at its simplest. Door-to-door agents would collect these penny premiums, allowing people to leave a little something behind to cover the costs of a decent funeral.
By 1868 the company had moved its head office to 23 Islington, Liverpool.
After a build lasting 12 years the new impressive head office was opening in Bloomsbury Square, London.
In 1996 Liverpool Victoria took over the Frizzell Group and moved its head office to Bournemouth.
The LV= brand was launched. Employed 1,700 people across the UK.
Employed 5,000 people across the UK.
In June 2017 we launched Green Heart Support which is our way of providing help and support to our customers and members who are going through some of life’s toughest challenges, giving them confidence when they need it most.
Employing 5,500 people across the UK.
By the end of 2019 we will have sold our General Insurance business to Allianz. As a business now focusing solely on Life and Pensions solutions, we have the opportunity to build on our heritage and strong brand to create a modern mutual where members truly feel and value the benefits of being with LV=