LV= GI Careers / About Us

Where ambition takes shape

Care to join us?

Here at LV= General Insurance (LV= GI), we’re all about helping people look after what they love. Whether it’s their car, their home, their pet or their travel plans, our 4,000 employees are here to support and care for our seven million customers. And they do it with a whole lot of heart.

We’re proud to be one of the UK’s largest personal insurers. We’ve been named Insurer of the Year and are recognised by Which? as a recommended provider for home insurance, but we’re not stopping there. We’ve made it our mission to be Britain’s best loved, so we’re always looking for better ways to keep our customers happy. To help us do that, we need more positive, passionate ‘people’ people to join the team.

Ready to shape your future with training, development and a company culture that always puts people first? There’s never been a better time to join us.

LV= GI in numbers


million customers






largest general insurer in the UK

bpz_lv=_icons_v1_Be Brave.svg

Be Brave

Do what’s right, not what’s easy. Own It. Go for it! Learn, adapt and celebrate.

bpz_lv=_icons_v1_Inspire Trust.svg

Inspire Trust

Seek and encourage empowerment. Be straight up and honest. Be credible and reliable.

bpz_lv=_icons_v1_With Heart.svg

With Heart

We make a difference. We’re passionate and proud about what we do. Always be friendly and caring.

bpz_lv=_icons_v1_Everyone Counts.svg

Everyone Counts

Be true to yourself and respect others. We all have a part to play. Remember that together, we can achieve more.

Our mission & values

We’re on a journey to become Britain’s best loved. To get there, we need to adapt and flex to a fast-changing world. Our customers expect more from us than ever before, and we’re absolutely committed to delivering what they need. It means finding new ways to do things, being open to change and innovation, and making sure our employees have the support and resources they need to give our customers the best possible experience. We approach every day with purpose, and with heart.

Our values are more than just words on a website - they influence everything we do and guide us how to do it. Created by our people, for our people, they shape our culture, bring us together and inspire us to be braver and better. Every single day.

Everyone’s welcome

You want to work somewhere you can bring your whole self to work. Where nothing holds you back. We get it. That’s why Diversity & Inclusion is such a fundamental part of our company culture and people-first values.

We embrace and celebrate what brings our people together - and also what makes everyone different. Because having a broad range of perspectives and backgrounds not only makes LV= GI a more interesting place to work, it helps us to better understand our customers and their needs.

Inclusion & wellbeing
1132 - Website_About Us_Everyone's welcome.png

Sharing the love with those around us, ensuring people are at the heart of everything we do.


We pride ourselves on delivering to the highest standard in our industry. To us, the way we do things is just as important as what we do. So, we make sure our culture empowers our people to meet all legal and regulatory requirements.

Providing great products and services for our customers is just the start. We aim to make a positive impact in our communities. After all, this is where our people and customers live, and we want to play our part in making their lives better.

Corporate responsibility

LV= General Insurance is part of the Allianz Group. Allianz is proud to be the Worldwide Insurance Partner of the Olympic and Paralympic Movements from 2021-2028.

A brief history of LV=

lV Jobs - Careers Website - About Us - Our History - Image 1.png


William Fenton starts 'The Liverpool Independent Legal Victoria Burial Society' with a group of friends.

lV Jobs - Careers Website - About Us - Our History - Image 2.png


The company moves its head office to 23 Islington, Liverpool.

lV Jobs - Careers Website - About Us - Our History - Image 3.png


After an impressive build that took twelve years, the company’s new head office opens in Bloomsbury Square, London.

lV Jobs - Careers Website - About Us - Our History - Image 4.png


Liverpool Victoria takes over the Frizzell Group – a broker of motor and household insurance policies – and moves its head office to Bournemouth.

lV Jobs - Careers Website - About Us - Our History - Image 5.png


The LV= brand is launched!

lV Jobs - Careers Website - About Us - Our History - Image 6.png


The business continues to grow its team across the UK.

lV Jobs - Careers Website - About Us - Our History - Image 7.png


We launch Green Heart Support; providing help and support to our customers and members going through some of life’s toughest challenges.

lV Jobs - Careers Website - About Us - Our History - Image 8.png


We become the LV= General Insurance Group (LVGIG) and announce a strategic partnership with Allianz Holdings PLC.

lV Jobs - Careers Website - About Us - Our History - Image 9.png


We complete the sale of the LV= General Insurance business to Allianz Holdings PLC. Allianz are now our sole shareholder and we've separated from the Friendly Society.

We're proud of all we achieve

We’re recognised providers of great products and services. 

LV= Jobs - Careers Website - Awards - Defaqto Home Insurance Award 2022 Image.png
LV= Jobs - Careers Website - Awards - Which Car Insurance Award 2022 Image.png
LV= Jobs - Careers Website - Awards - Defaqto Car Insurance Award 2022 Image.png